Expand to Indonesia with MRA Support
Entering a new market isn’t just about showing up—it’s about building trusted relationships on the ground. Our Business Development services connect Singapore SMEs with experienced partners and resources in Indonesia, supported by the Market Readiness Assistance (MRA) Grant.
Partner Identification
You must align with distributors, franchisees or joint‑venture partners who understand Indonesia’s cultural and regulatory landscape. Target partners with proven track records to accelerate market entry without the usual trial‑and‑error risk. You must also communicate effectively, by learning Bahasa Indonesia basics, respecting local customs, and adapt your pitch to Indonesian norms. Engaging a master of ceremonies or joining business matching in local events shows cultural awareness and builds immediate credibility in Indonesia.
In-Market Business Development
You must present yourself effectively—pitch confidently, negotiate terms professionally, and finalise agreements that protect your brand. Face‑to‑face engagement is key in Indonesia, where trust is built in person, physical meetings, far more than through cold outreach.
Local Employee Deployment
You must have someone present locally, such as business development staff, to coordinate efforts and manage relationships. Whether on a temporary contract or through a professional employer organisation, deploying local talent ensures smoother operations and stronger engagement with partners.
Why It Works in Indonesia
Accelerate Revenue Via Local Networks
Accelerates revenue through local networks and digital marketing. You have to tap into distribution channels already trusted by consumers since the digital transformation is also happening.
Reduce Trial-and-Error Risk
Avoid costly missteps with introductions and partnerships that align with your market strategy.
Opens Doors That Cold Calls Can't
Warm introductions create trust where unfamiliar brands might struggle to gain a foothold in Indonesia’s business environment.
MRA Grant Coverage
- Distributor & partner searches
- B2B meetings and market visits
- Employee deployment for local marketing
CiptaMata Group is your dedicated Singapore–Indonesia business advisory. Drawing on over a decade of in-market experience, we provide end-to-end support, from initial research to post-launch optimisation.
Co-funding up to
S$50,000
What You Must Do Next
to claim the MRA
Step 1
Confirm Eligibility
Ensure you meet MRA Grant criteria (Singapore registration, local shareholding, turnover, etc before applying to business grants portal).
Step 2
Plan your BD Roadmap
Define target partners, timeline, staffing needs, and deliverables
Step 3
Apply for MRA Grant
Submit your project within the grant portal before starting any spending.
Step 4
Execute with Oversight
Deploy your BD lead, manage partner pitches, and review entitlements continuously.
Step 5
Start Partner Outreach
Use local introductions, TEI (Trade Expo Indonesia), and industry associations to schedule meetings quickly.
Step 6
Maximise ROI
Use interim results and partner feedback to improve your strategy and scale systematically.